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Free tool · NIL valuation

What's your NIL
actually worth?

Estimate your NIL market value based on social reach, sport, and engagement — using industry benchmarks from brands actively running NIL deals.

Your platforms
Sport
Demand premium: +50%
Average engagement rate(likes + comments) ÷ followers
Most micro-influencers sit at 1–3%. Above 3% is high.
Market-rate estimate
Enter a follower count to see your estimate.
Numbers update live as you adjust your platforms, sport, and engagement.
How the estimate works

Three inputs. Industry-grade math.

The number above blends per-platform CPM benchmarks with engagement bands and sport-demand premiums. Here's what each lever does.
01 / 03
Follower base
Each platform has a different CPM. YouTube commands higher rates than Twitter/X. Instagram and TikTok are highest for sponsored posts.
02 / 03
Engagement multiplier
High engagement signals an active, authentic audience. Brands pay a premium for athletes whose followers actually interact with content.
03 / 03
Sport demand
Football and basketball athletes command the highest brand premiums due to larger fan bases. Niche sports still have dedicated audiences brands value.

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