Pennsylvania high school athletes have been allowed to earn from their name, image, and likeness since the PIAA passed its NIL policy in December 2022. Barely anyone in the state uses it, because every NIL platform is built for D1 football and none of them answer the question a lacrosse parent actually asks: who holds the money, and what happens to my kid's eligibility?
I built the answer. The one thing I need from you is thirty seconds in a parent email — and under PIAA rules, thirty seconds is genuinely the most a coach is allowed to give.
That restriction covers school employees, administrators, booster clubs, collectives, and alumni. The only person who may act on an athlete's behalf is their own parent. Any platform that asks you to recruit your roster, collect their sign-ups, forward offers, or take a cut is asking you to put your program at risk. So this one doesn't.
Paste this into whatever you already send families. Copy it word for word if you want — it's written to stay on the right side of the rule above.
I'd rather you hear this from me than find it out in March. Here is exactly what works today and what doesn't.
The upside of being early: your families get the Card immediately, and when a local sponsor market exists, they're the ones already on it. The downside: I can't promise anybody a check this season. Both of those are true and I'm not going to pitch you one without the other.
It's the exact page your parents would land on. If anything in it would embarrass you to have forwarded, tell me and I'll change it before you send a thing.